An Environmentally Friendly Marketing Project
On my second year in at business school I was taking a marketing course and had to launch a marketing campaign for a paper I was writing. We were free to come up with any type and size of company we wanted. I wanted my company to be environmentally friendly and focused on families, so I chose to build my campaign on an online retailer for organic baby clothes. I decided that it would sell only quality certified and fair-trade products to people who really care for the environment and also for the health and wellbeing of their children. I wanted to advertise in baby and family magazines but also in magazines with a focus on environment and sustainable living.
